London, Ont., takes a star turn in Nike's ambush Olympic ad - The Globe and Mail
Nike Vaporfly shoes are not banned but Eliud Kipchoge's are - BBC Sport
NIKE TO SUPPLY OLYMPIC COMMITTEE (IOC) AT RIO 2016
What an Olympics With No Fans Means for Sponsors Nike, Asics & Others – Footwear News
London 2012 Olympics will not take legal action over Nike ad campaign | Advertising | The Guardian
Apparel and watch brands sponsoring Olympic Games walk a tightrope on the tone and messaging of their campaigns | South China Morning Post
Paint it black: British Olympic marathon trial winner wears disguised pair of 'super shoes'
British Olympic hopefuls hit by Nike sponsorship cuts | Sport | The Times
Nike, Adidas claim victory in the battle of Olympics marketing glory - oregonlive.com
Which Brand is Going for Gold?
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
Half of most-shared Olympics ads of all time are from Rio 2016 | PR Week
London 2012: Ambush Ads Take On Official Sponsors as Olympics Begins – The Hollywood Reporter
Usain Bolt Did NOT Sign With Nike - Peralta Design
adidas v Nike in social media battle! #3 - Vuelio
After Nike fallout, Allyson Felix changes sponsorship game
Team USA rugby star shows off Olympics gift bag worth thousands including gear from Samsung, Nike and Ralph Lauren | The Sun
Nike takes marketing gold with neon-yellow shoes
Allyson Felix: Olympic athlete says Nike wanted to pay her 70% less after giving birth | The Independent
How Nike broke running | WIRED UK
Nike trainers steal the show at Olympics | ELLE UK
Nike's Tokyo 2020 Olympic Games collection is super sustainable | British GQ
Nike trainers steal the show at Olympics | ELLE UK
