![Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2015/03/18/17/gary.jpg?quality=75&width=982&height=726&auto=webp)
Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent
![Image of NIKE ADVERTISEMENT, 1988. - 'Just Do It.' An American Advertisement For Nike Athletic Shoes, 1988. From Granger - Historical Picture Archive Image of NIKE ADVERTISEMENT, 1988. - 'Just Do It.' An American Advertisement For Nike Athletic Shoes, 1988. From Granger - Historical Picture Archive](https://www.granger.com/wmpix/adv/fas/0114963-NIKE-ADVERTISEMENT-1988-Just-Do-It-An-American-advertisement-for-Nike-athletic-shoes-1988.jpg)
Image of NIKE ADVERTISEMENT, 1988. - 'Just Do It.' An American Advertisement For Nike Athletic Shoes, 1988. From Granger - Historical Picture Archive
![Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2009/12/03/12/270959.jpg?quality=75&width=982&height=726&auto=webp)
Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent
![Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent Revealed: Nike's 'Just Do It' slogan was inspired by a convicted killer's last words | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2015/03/18/17/nike.jpg?quality=75&width=982&height=726&auto=webp)